SouthernBytes
Framer development for SouthernBytes, translating the company’s website design into a responsive, production-ready website for an Australian technology services company.
Role
UI/UX Designer · Framer Developer
UI/UX Designer · Framer Developer
Industry
Technology / IT Services
Technology / IT Services
Project Type
Freelance
Freelance
Year
2026
2026
Platform
Web
Web
Tools
Framer
Framer
Contribution
Framer Development · Responsive Design · Components · Interactions · CMS · QA
Framer Development · Responsive Design · Components · Interactions · CMS · QA
Problem
The challenge was turning a technology-heavy company into a website people could understand quickly.
SouthernBytes operates across several technical areas including cloud solutions, AI and data platforms, network automation, cybersecurity and digital transformation.
That creates a communication problem for the website.
There is a lot the company can talk about, but visitors shouldn't have to understand the underlying technology before they understand what SouthernBytes does and where it can help.
My role was to take the approved website direction and build it into a responsive Framer experience that could communicate that complexity clearly while remaining easy to maintain.
Understanding the product before building it
Before development, I worked through the site's content and information architecture to understand how SouthernBytes presented its offering.
The website is structured around:
Company positioning
Why SouthernBytes
Services
Technology solutions
FAQs
Contact / enquiry
The service structure is particularly important because the company presents four delivery areas: Global Services, AI-Enabled Services, Professional Services and Managed Services.
The solution structure then expands into capabilities such as Cloud Solutions, Data & AI Platforms, Network Automation, Cybersecurity and Digital Transformation.
Development implication
The site needed a structure that could handle multiple layers of technical content without making the experience feel dense.
That became the main implementation consideration throughout the build.
From design to Framer
The project started with an existing visual direction that needed to become a working website.
The goal wasn't simply to reproduce static screens.
The design had to survive:
Different screen sizes
Real content
Long-form sections
Navigation states
Interactive elements
Content changes
Mobile layouts
I translated the design into reusable Framer structures rather than building every section as an isolated page.
Building the structure
The website contains several content-heavy areas, so I separated repeated patterns into reusable components.
This helped maintain consistency across:
Navigation
Service cards
Solution sections
Content blocks
FAQ items
CTAs
Footer elements
The result was a website that could be adjusted without rebuilding the same UI repeatedly.
Making technical content easier to scan
SouthernBytes covers a broad technology stack.
The current site separates its offering into clear service and solution categories rather than presenting everything as one long technical explanation.
The implementation followed that structure.
Visitors can move from the company's overall positioning into specific service areas and then into individual technology capabilities.
The hierarchy became:
Company → Services → Solutions → Contact
This gave the website a clearer path from “What is SouthernBytes?” to “What can they help me with?”
Responsive implementation
A desktop design is only one state of a website.
The Framer build had to account for how the same content behaves across desktop, tablet and mobile.
I adapted:
Navigation
Typography
Spacing
Card layouts
Image placement
Section proportions
CTA positioning
Content hierarchy
The goal was not to shrink the desktop version.
It was to preserve the hierarchy of the page while changing the layout for smaller screens.
Interaction and motion
The website uses interaction to give the otherwise information-heavy experience some movement and feedback.
Rather than adding animation everywhere, interactions should support:
Navigation
Section transitions
Hover states
Content discovery
CTA feedback
Page progression
This was implemented directly in Framer so the interactions remained part of the website rather than being dependent on a separate prototype.
A responsive Framer website built around SouthernBytes' service architecture.
I translated the website direction into a production-ready Framer implementation with:
Responsive layouts
Reusable components
Structured service and solution sections
Interactive navigation
FAQ interactions
Responsive typography and spacing
Contact conversion points
Mobile-specific layout behaviour
Framer-based interactions and animations
The final structure helps visitors move from the company's positioning into its services, technical capabilities and contact flow.
Problem
The challenge was turning a technology-heavy company into a website people could understand quickly.
SouthernBytes operates across several technical areas including cloud solutions, AI and data platforms, network automation, cybersecurity and digital transformation.
That creates a communication problem for the website.
There is a lot the company can talk about, but visitors shouldn't have to understand the underlying technology before they understand what SouthernBytes does and where it can help.
My role was to take the approved website direction and build it into a responsive Framer experience that could communicate that complexity clearly while remaining easy to maintain.
Understanding the product before building it
Before development, I worked through the site's content and information architecture to understand how SouthernBytes presented its offering.
The website is structured around:
Company positioning
Why SouthernBytes
Services
Technology solutions
FAQs
Contact / enquiry
The service structure is particularly important because the company presents four delivery areas: Global Services, AI-Enabled Services, Professional Services and Managed Services.
The solution structure then expands into capabilities such as Cloud Solutions, Data & AI Platforms, Network Automation, Cybersecurity and Digital Transformation.
Development implication
The site needed a structure that could handle multiple layers of technical content without making the experience feel dense.
That became the main implementation consideration throughout the build.
From design to Framer
The project started with an existing visual direction that needed to become a working website.
The goal wasn't simply to reproduce static screens.
The design had to survive:
Different screen sizes
Real content
Long-form sections
Navigation states
Interactive elements
Content changes
Mobile layouts
I translated the design into reusable Framer structures rather than building every section as an isolated page.
Building the structure
The website contains several content-heavy areas, so I separated repeated patterns into reusable components.
This helped maintain consistency across:
Navigation
Service cards
Solution sections
Content blocks
FAQ items
CTAs
Footer elements
The result was a website that could be adjusted without rebuilding the same UI repeatedly.
Making technical content easier to scan
SouthernBytes covers a broad technology stack.
The current site separates its offering into clear service and solution categories rather than presenting everything as one long technical explanation.
The implementation followed that structure.
Visitors can move from the company's overall positioning into specific service areas and then into individual technology capabilities.
The hierarchy became:
Company → Services → Solutions → Contact
This gave the website a clearer path from “What is SouthernBytes?” to “What can they help me with?”
Responsive implementation
A desktop design is only one state of a website.
The Framer build had to account for how the same content behaves across desktop, tablet and mobile.
I adapted:
Navigation
Typography
Spacing
Card layouts
Image placement
Section proportions
CTA positioning
Content hierarchy
The goal was not to shrink the desktop version.
It was to preserve the hierarchy of the page while changing the layout for smaller screens.
Interaction and motion
The website uses interaction to give the otherwise information-heavy experience some movement and feedback.
Rather than adding animation everywhere, interactions should support:
Navigation
Section transitions
Hover states
Content discovery
CTA feedback
Page progression
This was implemented directly in Framer so the interactions remained part of the website rather than being dependent on a separate prototype.
A responsive Framer website built around SouthernBytes' service architecture.
I translated the website direction into a production-ready Framer implementation with:
Responsive layouts
Reusable components
Structured service and solution sections
Interactive navigation
FAQ interactions
Responsive typography and spacing
Contact conversion points
Mobile-specific layout behaviour
Framer-based interactions and animations
The final structure helps visitors move from the company's positioning into its services, technical capabilities and contact flow.
SouthernBytes was an opportunity to take a visual direction and turn it into a working product - one component, breakpoint and interaction at a time.
The project strengthened my approach to Framer as more than a website builder.
It's where design decisions meet real implementation.
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